soma.
Daily Revenue Block · v2 · GTM Strategy v3
Section 00 · Before Week 1

Week Zero.

Do not start Week 1 until everything below is complete. Break each task into its sub-steps and check them off as you go — a parent completes automatically when all its sub-steps are done.

Checklist progress · counting sub-steps 0 / 0
The Week 0 Test
"If a Stress Test client appeared tomorrow, could I deliver a solid v1 in 48 hours?"
Solid v1 — not polished v3. The gates below are the real bar. Sharpeners can wait until Weeks 1-2. Don't let perfect infrastructure delay real conversations.
30 Minutes · Non-Negotiable · No Exceptions

Today's revenue
block.

Comment before you DM — always. The order is not optional. This is your revenue block and it takes priority over everything else.

Current Phase
Setup mode
W0
Phase 01 · 10 Minutes
LinkedIn · Taplio
Leave 5 thoughtful comments on GC/CFO/CHRO posts.
10:00
PHASE 01
10 min
Comment
LinkedIn · Taplio
5 thoughtful comments on GC/CFO/CHRO posts. The warm-up before DMs.
PHASE 02
15 min
Send DMs
Attio · Clay · Perplexity
Send DMs using Clay first lines. One ask per message. Under 100 words.
PHASE 03
5 min
Log it
Attio
Update stages. Flag replies. If it's not in Attio, it didn't happen.

Today's inputs.

Inputs are what you control. Tap to log as you go. Daily targets adjust by week phase.

Section 09D · Conversion Checkpoints

Pipeline & conversions.

Stress Tests by trigger. Findings delivery tracking. The 5-stage conversion funnel that tells you which stage is leaking before you scale volume.

Conversion checkpoints.

From Section 09D. Each stage has a target band. If a rate is in the red zone, fix that stage before scaling volume.

Stress Tests.

Log every Stress Test sold. Tag by trigger so the Week 12 diagnostic can answer "which trigger yields the highest close rate?" Update delivery and Dossier status as you go.

Client
Trigger
Closed
Delivered
Dossier
Section 09A · Updated for v3

DM templates.

All templates end at the same place: the Stress Test. Under 100 words. One ask. No attachments in the first message.

Section 05 · Weekly validation metrics

This week.

Inputs → Outputs → Results. Phase-aware targets per v3. Wk 12 and Wk 16 are mandatory review weeks — the coach handles those automatically.

Weekly coach.

Uses v3 logic: 5-stage conversion checkpoints, scenario projection (A/B/C/D from Section 08), and hire-readiness check.

Diagnosis
Click "Run Weekly Diagnosis" to get a specific recommendation for next week based on this week's inputs, outputs, and the v3 conversion checkpoints.
Week of
— Pending —
Inputs
you control
Comments
Connection requests
DMs sent
Posts published
Outputs
signals working
Replies in
Reply rate
Calls booked
Proposals sent
Results
lag indicator
Stress Tests sold
Findings delivered
Dossiers opened
Dossiers closed
Data stored locally